WHITE PAPER

This paper discusses the historical and contemporary automation efficiencies of unique identifiers, their dynamic value as interoperable standards, the threat to the media industry from deepfakes, and the opportunity for the media supply-chain of a new Talent ID registration agency for the identification of quantifiably notable talent, their consent-based digital replicas, and fictional characters.

The white paper also includes early results of the utilization of Digital Object Identifier (DOI)-based Talent IDs in workflows from companies such as Sony Pictures Entertainment, Fabric Data, and the American Film Institute (AFI) — as well as results of the 2024 IBC Accelerator: Digital Replicas and Talent ID: Provenance, Verification and New Automated Workflows.